A leading bread brand in America and “America’s Team” are joining forces for a multi-year partnership. Nature’s Own has announced that it is a proud partner of the Dallas Cowboys.

“As America’s leading bread brand, we are honored to forge a partnership with the iconic Dallas Cowboys,” says Tyler Cannada, brand manager for Nature’s Own. “We look forward to collaborating with one of the world’s most esteemed sports franchises to create authentic and unforgettable experiences for fans.”

Kicking off the partnership’s first year, Nature’s Own will host a VIP tailgate party at AT&T Stadium on September 22 against the Baltimore Ravens. Offering one winner and their guest the chance to attend, Nature’s Own and the Dallas Cowboys have launched a sweepstakes, encouraging fans to join the fun by entering to win a grand prize trip to the game on September 22. The prize will include two game tickets along with complimentary access to the VIP tailgate and parking. The exclusive tailgate will feature bites and brews on behalf of Nature’s Own, along with photo opportunities and interactive games for those select attendees. The sweepstakes is live now until Monday, August 26.

Nature’s Own will also be hosting a branded pop-up at the AT&T Plaza at AT&T Stadium before the game and inviting fans to come by for the opportunity to win prizes and branded swag.

In addition, fans can swing by participating retailers throughout Texas and Oklahoma to find Nature’s Own and Dallas Cowboys branded displays featuring another upcoming sweepstakes where consumers can enter for a chance to win Dallas Cowboys season tickets for 2025.

“Our goal is to elevate the game day experience by making Nature’s Own Perfectly Crafted Buns the cornerstone of unforgettable tailgates,” says Krystle Farlow, director of brand management for Nature’s Own. “Through innovative activations and engaging campaigns, we hope to increase brand awareness and solidify Nature’s Own as the ultimate choice for tailgating season.”