Pillsbury has announced its Pillsbury Bake-Off Contest is back for the 52nd iteration, and this year it’s enlisting the help of America’s favorite football mom, Donna Kelce, to celebrate family-favorite holiday dishes and the memories that make them special.

Home cooks and bakers nationwide can enter their creations in this iconic competition for an opportunity to win the ultimate stamp of approval from Mama Kelce and a celebratory “Hoo, Hoo!” from the Doughboy, along with a grand prize of $50,000.

“There’s something so special about a recipe that stands the test of time and brings joy to the table every holiday season,” says the mother of standout football players Travis and Jason Kelce. “I’ve been baking my family’s favorite holiday dish for decades. I can’t wait to see other families submit their best holiday dishes to this year’s Pillsbury Bake-Of Contest and am looking forward to finding new inspiration for my own family holiday meals!”

Since its introduction in 1949, the Pillsbury Bake-Off Contest has inspired bakers to bring their best dishes from home kitchens across the country.

“During each Pillsbury Bake-Off contest, we love to see Pillsbury fans sprinkle their creativity into home-baked recipes that they share with loved ones,” says Gini Mines, Pillsbury brand experience senior manager. “With Donna’s beloved recipe and home baking skills and the Doughboy’s trusted approval, the hosts are a winning duo, and we can’t wait for them to uncover our fans’ best holiday family-favorite recipes this season.”

To check out the full rules and participate in this year’s Pillsbury Bake-Off Contest, visit Pillsbury’s website now through September 30. The winners will be announced in November, just in time for holiday dinners.