Insomnia Cookies has announced the return of its sixth annual National PJ Party Night, which takes place on the third Tuesday in September each calendar year.
On Tuesday, September 17, fans living near each of Insomnia’s 300+ bakeries across the US and Canada are invited to their local store dressed in their favorite PJs to celebrate late into the night with free cookies, giveaways and temporary tattoos that will offer attendees an exclusive promo code.
To celebrate the event, the late-night bakery chain is offering its most loyal fans, Insomnia Rewards members, the following deals:
- 1 free Classic cookie for rewards members wearing their PJs that scan their Insomnia Rewards barcode in-store (no purchase necessary)
- $10 Classic 6-Pack for rewards members in-store
- $18 Classic 12-Pack for rewards members in-store
- The first 25 customers in line will get an official PJ Party t-shirt and Insomnia Cookies promo code temporary tattoo (while supplies last). Those visibly wearing the temporary PJ Party 2024 tattoo on their skin in-store from 9/18-9/30 will receive 1 free Classic cookie with any in-store purchase. Limit 1 use per customer per day during the promotional period.
To make the night even sweeter, Insomnia Cookies will be surprising PJ Party attendees with $100 gift cards on social media throughout the night. Cookie lovers who post on Instagram or TikTok from PJ Party and tag @insomniacookies will be entered for a chance to be one of ten randomly selected $100 gift card winners who will be notified throughout the evening via Direct Message.