This October, McAlister;s Deli is celebrating Halloween all month long with limited time offerings. Teaming up with Kimberly J. Brown, known for her role as Marnie Piper in the Halloweentown film franchise, the fast casual restaurant chain bringing back last year’s fan favorite Witch’s Brew beverage and releasing the new Trick-or-Treat Cookie.
“The success of Witch’s Brew last year proved that McAlister’s fans and guests are excited about fall-inspired flavors and celebrating Halloween with delicious treats,” says Mike Freeman, chief brand officer of McAlister’s Deli. “We’re excited to be collaborating with Kimberly J. Brown, a fixture of the Halloween season, to bring back our spooky, limited time menu offerings this October. We can’t wait for our fans to enjoy the unique, fun flavors while creating core memories and connections at McAlister’s Deli this Halloween season.”
With an enchanting bright green color, Witch’s Brew is McAlister’s old-fashioned lemonade made with cane sugar, lemon juice and the addition of caramel apple syrup. The Trick-or-Treat Cookie features a sweet, buttery cookie sprinkled with festive orange and purple Halloween colors and a spooky cream cheese filling. Both menu items will be available through October 31 at McAlister’s Deli locations nationwide while supplies last.
“I have absolutely loved October and the Halloween season since I was a kid! My favorite ways to celebrate have always included dressing up and enjoying festive treats with my friends,” says Kimberly J. Brown, whose Halloweentown film celebrated its 25th anniversary last year. “That’s why I’m excited to team up with McAlister’s Deli to announce the highly anticipated return of Witch’s Brew and debut the new Trick-or-Treat Cookie as part of their Halloween offerings. Everyone has a seat at McAlister’s Deli’s table, even warlocks, so visit your local McAlister’s this October for the ultimate spooky season celebration!”
To celebrate the launch, the brand is hosting a Witch-Crafted Event on Saturday, October 5 in Nashville, Tennessee at the 2525 West End Ave restaurant. Open from 10:00 am to 4:00 pm CST, McAlister’s Deli fans can try samples of Witch's Brew and Trick-or-Treat Cookie, receive complimentary swag items and participate in a meet-and-greet with Kimberly J. Brown from 12-2 pm CST.