The Cheesecake Factory is celebrating National Dessert Day with a special offer for rewards members that’s available now through Thursday, October 17. Cheesecake Rewards members can enjoy any dessert for half price when dining in or ordering takeout or delivery.

The Cheesecake Rewards program is free to join and provides members with access to online reservations, and surprises and exclusive rewards throughout the year – like this National Dessert Day offer. Guests who sign up for Cheesecake Rewards by October 17 will have this special offer added to their account the same day.

“The Cheesecake Factory is very pleased to celebrate National Dessert Day with a special offer for Cheesecake Rewards members,” says David Overton, founder and chief executive officer of The Cheesecake Factory Incorporated. “Desserts are a very special part of The Cheesecake Factory experience, and we hope all of our rewards members will be able to enjoy their favorite during this special offer.”