This holiday season, Challenge Butter is partnering with Cookies for Kids’ Cancer to support their mission of improving treatments for pediatric cancer. The “Challenge for a Cure” initiative invites everyone to join the fight by hosting bake sales or making donations to raise much-needed funds for childhood cancer research.

Individuals and communities can easily sign up to host their bake sale and receive bake sale kits, including guidance from the Cookies for Kids’ Cancer team to ensure success. For those who don’t have time to host an event, they can donating directly to fund life-saving research within the custom microsite.

“We are thrilled to support this heartfelt initiative in partnership with Cookies for Kids’ Cancer,” says Priya Kumar, vice president of marketing at Challenge. “For decades, families across the country have trusted Challenge for their favorite holiday meals and traditions, and this year, we can’t think of a better way to give back than by donating $10,000 to help fund pediatric cancer research. We encourage everyone to join us in this sweet effort by hosting a bake sale or raising awareness in their own way.”

For festive inspiration, Challenge Butter suggests baking its signature Stained Glass Snowflake Cookies, any of the other holiday cookie recipes from the site or a family favorite from their collection. Between now and the end of 2024, participants can tag @challengebutter and @Cookies4kids along with #ChallengeForACure with their cookie photo to showcase their favorite holiday cookie recipe and raise awareness for the Cookies for Kids’ Cancer bake sales.

This year, Challenge is also introducing a limited-edition holiday pack, featuring its signature Elk in a festive winter setting. The box inside also features the signature Stained Glass Snowflake Cookie recipe.

“We are incredibly grateful for Challenge’s generous donation,” says Gretchen Witt, executive director of Cookies for Kids’ Cancer. Their support will help us make a meaningful impact in the fight against pediatric cancer. We look forward to working together to spread awareness and raise much-needed funds for research.”

Actress Olivia Sanabia has baked a batch of Stained Glass Cookies to kick off the partnership by posting a video announcing the campaign on social media, encouraging her followers to get involved. Additionally, Hetal Vasavada (@milkandcardamom), author of Desi Bakes, will share holiday baking traditions and how to host a bake sale to promote the campaign.