To inspire get-togethers, Nutella Biscuits has partnered with Betches Media, a leading platform for women’s content and culture, to launch an exclusive book club series that features books as vehicles of connection with the crunchy, golden biscuits front and center to make sure every chapter is as sweet as can be.
The two brands have introduced the first-ever Betches Book Club. The club will kick off with a memorable night of lively discussions about the new release, The Midnight Club, between Betches co-founders, Aleen Dreksler, Sami Sage and Jordana Abraham, author Margot Harrison and attendees on Monday, October 28 at Bibliotheque in New York City. Additionally, all fans are also encouraged to bring their books, biscuit, and besties and follow along as the Betches co-founders discuss different themes from the popular thriller, Such A Bad Influence, by Olivia Muenter, on a custom Betches podcast miniseries, starting Monday, November 11.
“Nutella Biscuits are the perfect snack to share at club gatherings, so we're very excited to be teaming up with Betches for this exclusive book club series to encourage new connections,” says Heather Ward, senior brand manager at Ferrero USA. “We look forward to the many club discussions and conversations that will be enjoyed over a shared bag of Nutella Biscuits.”
“We’re thrilled to be partnering with such an exciting and delicious brand to deliver the first-ever Betches Book Club,” says Arisara Srisethnil, vice president of marketing at Betches. “Betches was founded in friendship and fosters connection and community, so when we created the idea of this book club together to pair with Nutella Biscuits, it felt like the perfect fit.”