French heritage brand Maison Demarle, which transformed home baking with the introduction of Silpat non-stick technology thirty years ago, launched its new US e-commerce platform, flexipan.com, in early October. This direct-to-consumer site offers American home bakers access to the complete Flexipan collection of non-stick silicone and fiberglass molds, used by top pastry chefs and culinary experts.
Flexipan molds are known for their quality, durability and ability to enhance baking experiences at home. Through the new platform, consumers will find a seamless shopping experience, along with tips and baking inspiration, designed to make professional baking tools accessible to home cooks.
“Bringing Flexipan directly to the American market marks a significant step in our commitment to making professional baking tools accessible to home cooks,” says Geoffrey Conforti, chief executive officer of Maison Demarle. “We’ve seen the success of Silpat over the years and look forward to continuing this tradition of innovation with Flexipan, empowering bakers to achieve consistent, flawless results.”
The website features three primary product collections:
- Heritage Collection – Versatile molds for everyday use, including classic shapes for cakes, muffins and brioches
- Celebration Collection – Festive molds for special occasions, such as hearts and stars
- Signature Collection – Specialty molds developed with world-renowned pastry chefs, including one co-created with James Beard Award-winning Chef Dominique Ansel to recreate his famous Cookie Shots
Crafted in France from food-grade silicone and fiberglass, Flexipan molds offer top-quality performance. Each mold undergoes a multi-step production process that takes at least ten days, resulting in heat resistance up to 465°F, freezer safety and effortless unmolding without the need for greasing or flouring.
To celebrate the launch, the site offers special promotions, early access to new products and $15 off the first purchase for customers who sign up for the Flexipan newsletter.
