Dana Hasson, an entrepreneur and content creator with well over 3 million followers across TikTok, Instagram and YouTube, has announced the launch of Homemade ish, a brand dedicated to making baking accessible, fun and endlessly creative. Her debut offering is the Homemade ish Cookie Starter Kit, featuring all the essentials needed for convenient, customizable, freshly-baked cookies.

Hasson is known for her engaging baking tutorials and recipes with a touch of glamour, so her kit combines premium ingredients for a dazzling yet effortless baking experience. It includes a fully kosher collection of pre-measured ingredients that transform any kitchen into a personal culinary canvas. The sugar cookie base features high-quality ingredients such as regeneratively farmed wheat and pure ground Madagascar vanilla powder, while the inclusion of edible glitter—a hallmark of Hasson’s style—adds a playful touch.

“Cookies were my first foray into baking, and I’ve loved experimenting with new creations ever since. I’ve had the unique opportunity for my fans and followers to witness this journey, which inspired me to make baking accessible and fun for everyone, from beginners to busy families and on-the-go-hosts,” Hasson says. “Whether you’re building confidence in the kitchen or simply short on time, Homemade ish allows you to create freshly baked treats with minimal effort, just by adding a few fresh ingredients and letting the oven do the rest.”

Hasson partnered with BUXOM Cosmetics for the launch. David Birdwell, BUXOM’s executive director of global education and artistry, created two BUXOM looks inspired by Hasson and Homemade ish: Pink Frosting and Dash of Cinnamon. The BUXOM products from her looks and the Cookie Starter Kit will be featured on both the BUXOM and Homemade ish websites for a limited time.

The packaging of Homemade ish is both vintage-inspired and chic. Each kit includes one pouch of sugar cookie base, one pouch of brown sugar, and one pouch of edible glitter alongside easy-to-follow instructions and deluxe wrapping. Each order will also include a mini recipe card booklet.

Homemade ish launches direct-to-consumer with national + international shipping at a cost of $17 for a single pack and $45 for a three-pack (includes free national shipping).