Houston, Texas-based Shipley Do-Nuts continues to be one of the nation's largest and fastest-growing donut brands, posting its 15^th consecutive quarter of positive sales, growing unit count to 360 stores and adding restaurant industry marketing leader Laurie Curtis to its executive team.

Curtis, who joined the brand in September as senior vice president of marketing, brings more than 25 years of national brand marketing experience to the executive leadership team. She most recently served as CMO at Walk-On's Sports Bistreaux and previously was vice president of marketing and menu innovation for Denny's. Her additional brand experience includes leadership roles with TGI Fridays, Pizza Hut and Domino's.

At Shipley, Curtis is responsible for all aspects of marketing, communication, culinary and product innovation strategy.

“Laurie joins Shipley at a dynamic time as we begin to lean more heavily into product innovation and digital sales to drive our growth, which is happening faster than ever in our 88-year history,” says Shipley chief executive officer Flynn Dekker. “Her strong background in product development will help us continue to generate even more awareness about the Shipley brand and excitement around our menu as we enter markets across the country.”

In the third quarter of 2024, Shipley had the most successful product launch in company history with its Egg & Cheese kolaches. Coming in three varieties — Egg & Cheese; Sausage, Egg & Cheese and Jalapeno, Sausage, Egg & Cheese — launched as LTOs on July 1, and quickly became a favorite, breaking sales records week after week. As a result, the Egg & Cheese lineup is now on Shipley’s permanent menu, with another variety, Bacon, Egg & Cheese, introduced as an LTO through December 31.

Shipley also added four new stores in the third quarter of 2024, is on track to achieve back-to-back years with record openings and has added more than 100 units to its development pipeline. To support this future expansion, the company recently moved into a new 15,000-square-foot headquarters with space in Houston.