FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Great American Cookies and Marble Slab Creamery, has announced the launch of a brand new app experience and loyalty program for the sister brands – the Great American Cookies and Marble Slab Creamery Rewards App.

The Great American Cookies and Marble Slab Creamery Rewards app allows users to earn points and rewards from the two chains, such as birthday rewards, discounts for point redemption and more. Users of past loyalty programs will be able to migrate existing rewards points to the new app.

“Enhancing the digital journey for our loyal Great American Cookies and Marble Slab Creamery fans continues to be a key objective as the co-branded concept continues to grow its footprint,” says Lisa Cheatham, vice president of marketing revenue channels at FAT Brands. “The new app and loyalty program streamlines ordering and rewards so you can experience the sweetness from both brands in one for the ultimate customer journey.”

The launch comes on the heels of Great American Cookies and Marble Slab Creamery’s co-branded online experience debut, as the brands look to continue providing a seamless, integrated experience for their fans.