Renowned cream puff chain Beard Papa’s is expanding its presence in New York City with a third location, set to open in the city’s Financial District area on Saturday, November 16 at 10 am EST.

Originally founded in Osaka, Japan, in 1999, Beard Papa’s has grown from a small bakery to over 485 stores in 15 countries and territories. Each cream puff is made to order, offering customers a range of choices. Patrons can select from a variety of shells, including original, chocolate éclair, green tea éclair, strawberry éclair, honey butter éclair, OREO cookie crumble éclair, dulce de leche éclair and ube. They can then pair their chosen shell with a selection of cream custard fillings, featuring both classic flavors and rotating seasonal specials. 

In addition to its cream puffs, the Financal District location will feature an expanded menu with items like crème brûlée, fondant lava cakes, savory desserts, limited-time flavors and beverages.

“Our cream puffs are baked fresh on-site every day and are some of the largest you’ll ever experience,” says Mark Nathan, marketing director for Beard Papa’s. “With real vanilla bean, premium custard and high-quality ingredients, Beard Papa’s is more than just a dessert – it’s a fun, crave-worthy experience that keeps people coming back for more. We’re also thrilled to be opening our third store in New York City to meet the growing demand from New Yorkers, who have a deep appreciation for Japanese baked goods and an undeniable love for our cream puffs.”