Edible, an innovative e-commerce retail hub and modern gifting destination, has unveiled its first-ever State of Gifting Report, providing a timely look at anticipated trends for this year’s holiday season and beyond. Based on extensive internal data and consumer research, the report reveals how people are celebrating life's moments in more spontaneous, creative and personalized ways and provides a glimpse into how retailers must evolve to meet these shifting demands.

“We’ve always kept a close eye on consumer trends, constantly innovating to keep pace with what gifters want today and what they'll need tomorrow,” says Somia Farid Silber, chief executive officer of Edible Brands. “For the first time, we’re sharing these insights with the world and providing a look into the future, from long-distance gifting to the rise of self-treating and new gifting occasions. We’re seeing gifting evolve in exciting ways, and, by remaining at the heart of these trends, reaffirming our commitment to make gifting easier and more joyful for all.”

Edible’s State of Gifting Report offers a glimpse into the future of gifting. Among the key findings are five overarching trends:

• PRO-crastination Nation: Rushed Orders with Real Love – Last-minute gifting is on the rise, reflecting a growing reliance on same-day and next-day delivery services.
• Click or Brick (and Mortar): Gen Z’s In-Store Comeback Has Everyone Talking – Online shopping may dominate, but Gen Z is rediscovering the value of in-store experiences.
• The Distance Dilemma: Bridging the Miles One Click at a Time – Long-distance gifting will continue to connect loved ones even from miles away.
• Millennials Want a Brandlationship, While Gen Z is Still Dating Around – Millennials will continue to stick with brands they trust, while Gen Z is all about seeking novelty, personalization and snagging the best promotion. This shows that loyalty is earned differently across generations.
• No Occasion? No Problem – “Just Because” gifting is taking off, particularly among younger generations. Self-gifting has also surged, with Gen Z embracing this trend as a form of self-care, while older generations, especially Boomers, continue to favor larger gifts that bring people together for shared experiences.

View Edible’s State of Gifting Report here to learn more about these and other emerging trends, the data behind these findings and insight from brand executives into how gifting will continue to evolve in 2025.