Antonina’s Gluten-Free Bakery has announced its new online store as part of a larger brand-building effort to reach the 81 percent of shoppers discovering products online before buying them in-store

“We are focused on growing a retail brand that consumers want to engage with and that stores value having on their shelves,” says Robert Kidd, vice president of sales and marketing. “When consumers already know the value Antonina’s Gluten-Free products bring to their lives, they are more likely to seek them out and put them in their carts at the grocery store.”

Shoppers can visit the store to purchase cases (32 brownies, cupcakes or muffins) or half- cases (16 brownies, cupcakes or muffins) of some of the brand’s favorite items:

  • Muffins - Baked with sour cream and buttermilk for a moist and delicious flavor. Available in five flavors: Blueberry, Chocolate Chip, Cinnamon Chip, Lemon Poppy Seed and Triple Chocolate
  • Cupcakes - Moist and spongy cupcakes topped with a swirl of buttercream frosting that taste homemade. Available in two varieties: yellow and chocolate
  • NEW Brownies - Individually pre-portioned Double Chocolate squares

To ensure consumers receive the same quality product that they would get in stores, orders will ship on dry ice and arrive within 1-3 business days from when the order is placed. Consumers are encouraged to store the products in their freezer and thaw them out as needed (items thaw in 30 minutes or less). 

All products will be in the new packaging, which is an evolution of the current design, now popping on shelves with brighter colors and more appetizing flavor appeal. The new packaging also includes allergen callouts, the Gluten-Free Certification Organization (GFCO) icon and the new KOF-K Kosher Certification. New packaging has already started to appear on store shelves.

Antonina’s Gluten-Free Bakery is also working with retailers to expand its presence in 2025, including new points of distribution and a focus on organic growth with current retail partners. The brand is also launching on Walmart.com, Amazon.com and Kroger.com.