Wilton, a leader in baking and decorating, has unveiled new limited-edition holiday packaging just in time for the season. This is the first in a series of special edition packages that will roll out throughout the next year for America’s favorite holidays.

Each colorful design features Wilton “gift tags” tailored to reflect the distinctive hues and icons of the holiday beginning with Christmas, followed by Valentine’s Day, Spring/Easter and Halloween. Designed to mirror the excitement and joy associated with gift-giving and holiday festivities, Wilton’s holiday packaging artfully resembles wrapping paper. The design sports the updated Wilton logo, a modern color palette and food imagery to draw shoppers in and inspire creativity.

The special edition packaging will be available at major retailers nationwide, including Hy-Vee, Kroger, Meijer, Target, Wegmans and Walmart.

“Our holiday packaging encapsulates the spirit of giving and celebration that defines this joyful time of year,” says Shanta McGahey, Wilton’s director of masterbrand and community. “Our festive, seasonal packaging is designed to inspire bakers and decorators of all skill levels to embrace the magic of holiday baking while sharing the spirit of the season through their favorite recipes.”

Alongside this festive debut, Wilton is introducing innovative icing decorations, which introduce a twist on beloved holiday themes with shapes like Santa, gingerbread men and penguins. Nostalgic peppermint flavor is featured in the Christmas Peppermint Crunch Sprinkles and Edible Peppermint Candy Spoons. The new Gingerbread Boy Sprinkle Mix is a highlight of this year’s lineup.

“These new products reflect our continued commitment to bring joy and creativity to every baker's kitchen,” says John Hollfelder, senior brand and product manager at Wilton. “We aim to inspire new holiday traditions for baking beginners and provide the perfect opportunity for baking enthusiasts to share their passion for creating sweet moments with loved ones.”