When it comes to holiday baking, certain flavors truly capture the essence of the season. Among those are candy cane, cranberry, ginger, nutmeg, pecan and chocolate.

While these flavors are beloved across the country, each region has its own unique spin on the holidays. Betty Crocker recently took a look at how the season is celebrated in different areas. The brand now unveils the top-searched holiday flavors by state from November 27, 2023 to January 1, 2024 on its website.

 BettyCrocker_StateFlavorsGraphic.jpgSource: General Mills
  • In the Northeast, the love for fruits and nuts shines through with flavors like cranberry, fig and hazelnut. These festive and nostalgic tastes are perfectly captured in Cranberry Gooey Butter Bars, bringing a touch of holiday magic to every bite.
  • Down in the South, the warmth and richness of white chocolate, caramel, cinnamon and nutmeg come together to create Sweet Southern Traditions in Florida, Mississippi, Alabama, Georgia and more - exemplified by Snickerdoodle White Chocolate-Caramel Bars.
  • The Midwest finds comfort in the smooth, rich taste of caramel, especially in places like Iowa and Nebraska. With key flavors of chocolate, caramel, pecan, molasses and pine nut, the region's hearty and comforting indulgence can be enjoyed through a decadent Chocolate Turtle Cake.
  • In an unexpected but welcome twist, the West is all about fig, pear, ginger, pomegranate and molasses. Whip up a nature-inspired holiday with Fig-Walnut Gingerbread Bars, offering a fresh and flavorful take on seasonal treats.