Sourhouse, a business that looks to help people bake more sourdough bread by creating thoughtfully designed baking tools, has teamed up with other Asheville, North Carolina companies as part of a coalition to launch the 1% for AVL initiative that creates a way for people nationwide to support Hurricane Helene recovery efforts.
Through the initiative, people throughout the country (and world) can support the rebuilding efforts by purchasing everything from home baking tools to artisanal foods – with every sale directly contributing to the region’s recovery. The founding members will donate at least one percent of their November and December sales to relief efforts throughout Western North Carolina. Businesses can join the coalition by visiting here.
The founding members include:
- Sourhouse: A brand on a mission to encourage more sourdough baking with thoughtfully designed tools for the home baker; including their flagship product Goldie: a warm, safe home for sourdough starter.
- Spice Witch: Chili oil & chili crisp made by a magician’s daughter.
- qb Cucina: Artisanal pasta tools and Italian kitchenware.
- Well Seasoned Table: Organic herbs and seasonal cooking blends
- Brew Naturals: Appalachia’s premier gourmet elderberry product line featuring traditional and innovative applications of our native superfruit proudly sourcing clean locally grown ingredients free of starches, gums, and thickeners.
- Sunlight Tax: Tax workshops and online education for creatives, from a professional artist and tax pro who gets the empathy-building value of creative work.
- Yalla: Middle Eastern specialty foods and cooking ingredients
- Fermenti: Living Probiotic Rich Fermented Foods, Hand Crafted in Marshall, NC and Asheville’s only Brick & Mortar store dedicated to preserving the tradition of fermented foods
- Matcha Nude: Organic Japanese matcha green tea
- Embellish Asheville: Asheville downtown retail shop representing over 60 independent jewelry, gift and accessory makers and designers located across southeast and beyond.
- Asheville Orthopedic Acupuncture: regional specialists in chronic, acute and complex pain syndromes practicing advanced Japanese Acupuncture, Massage Therapy and Chinese Medicine.
- Dolci di Maria: Gluten-Free Desserts Made with Love in Asheville
“Our community of entrepreneurs, innovators, makers, and artisans has always been at the heart of what makes Asheville magical,” says Sourhouse co-founder Erik Fabian. “We came together because this is our home, and this initiative will give people everywhere a direct way to help us rebuild it.”
Hurricane Helene has left an unprecedented wake of destruction in Western North Carolina, with damages estimated in the billions of dollars and more than 100 lives lost. Countless local businesses have been severely impacted or destroyed, leaving many community members without jobs and essential services.
The coalition pledges to donate at least 1% of its November and December sales to recovery efforts in Asheville and surrounding Western North Carolina communities. Each business will document its support through January 5th, 2025, to demonstrate the collective impact of its efforts. The initiative allows for flexible resource allocation to address the most pressing community needs as they arise.
Participating businesses will collaborate through shared communication channels and unified branding under the 1% for AVL logo.
