This season, the iconic got milk? campaign and award-winning bakery Milk Bar are teaming up again for the holiday season with a nostalgic winter treat. The limited-edition got milk? x Milk Bar Holiday Cookie Cereal is a blend of mini peppermint-flavored cookie bows and white chocolate peppermint cookie bits specially designed to be enjoyed with a pour of cold dairy milk.

"Nothing captures the spirit of the holidays quite like the classic combination of cookies and milk," says MilkPEP vice president of consumer marketing Miranda Abney. "We worked with Milk Bar to create a playful twist on the classic cookies and milk combo that is perfect for the holiday gifting season."

"Our love of milk at Milk Bar runs deep, and we wanted to create something that would bring joy and fun to our menu this holiday season," adds Milk Bar founder Christina Tosi. "We worked months to design this deliciously nostalgic, oh-so-cute cookie cereal to celebrate the brilliance of dairy milk and the spirit of delicious bites this holiday season. Eat the buttery, crunchy mix first, then smile big and bottoms up with the perfect subtly minty cookie cereal milk!"

To showcase the new cereal, the two also partnered with actress and singer Hailee Steinfeld for a special video.

The got milk? x Milk Bar Holiday Cookie Cereal is available for nationwide shipping at Milk Bar's website for $20. The offering is also available in-store at Milk Bar Bakeries and through local Uber Eats and Doordash delivery in New York, Los Angeles and Washington, DC, complete with a pairing of cold dairy milk, including lactose-free options, for $24.