Crumbl has announced an all-new dessert for the holiday season developed in collaboration with late night host Jimmy Fallon that is inspired by his new Holiday Seasoning album. The Jimmy Fallon’s Holiday Seasoning Candy Cane Brownie, featuring chocolate layers and candy cane accents, will be available through December 7 at all Crumbl locations throughout the US, Canada and Puerto Rico.
The Jimmy Fallon’s Holiday Seasoning Candy Cane Brownie is a rich brownie topped with a peppermint white drop buttercream complete with a drizzle of semi-sweet ganache and a crunch of candy cane pieces.
“The holidays are a special time for friends and families around the globe, and at NBCUniversal, we’re always seeking ways to elevate our programming and partnerships to reflect the joy of the season,” says Karen Kovacs, president, advertising & partnerships, NBCUniversal. “We’re thrilled about our partnership with Crumbl, which brings a delicious treat inspired by one of our favorite late-night hosts into reality. It’s an exciting opportunity for our audiences to experience a piece of the magic in real life, making this season even merrier.”
“Crumbl is beyond excited to bake with Jimmy Fallon this holiday season,” says Jason McGowan, chief executive officer of Crumbl. “Pairing a festive Crumbl dessert with Jimmy’s jingles is the perfect way to bring friends and families together over the best box of desserts in the world.”
In other news, Crumbl has partnered with ezCater, the leading food tech platform for workplaces in the US. Workplaces across the country can now order the bakery’s fan-favorite cookies on ezCater’s website and the app for meetings, celebrations and everyday moments at work.
“Joining forces with ezCater will not only satisfy the cravings of workplaces but also give our franchisees new sales opportunities within their local communities,” says Grace Chadwick, chief operating officer, Crumbl. “This partnership presents a tremendous opportunity for Crumbl to diversify and expand our off-premise channel by bringing our iconic cookies to new business customers everywhere."
Crumbl franchisees will have access to ezCater’s Catering Growth Platform, which is designed to help restaurants get valuable, incremental catering orders and manage their catering operations. The platform combines online ordering and catering management software with reliable delivery solutions and award-winning customer service.
“We know that Crumbl’s iconic pink box of cookies will be a hit in workplaces. In fact, in our recent survey, workers told us that cookies are one of their top 3 treats at work,” says Kaushik Subramanian, chief revenue officer, ezCater. “We’re excited to help this fan-favorite brand scale their catering operations, and reach workplace customers across the US.”