Panera Bread has announced a surprising addition to the holiday season with its first-ever limited-edition Holiday Soup Cup Collection. With more than 140 million servings sold annually, Panera’s soup has become a winter essential for guests, and the chain’s new Holiday Soup Cups add to the comfort.
“Our signature soups have always been a guest favorite, and this year, our festive holiday soup cups are sure to add a touch of warmth and magic to every spoonful,” says Mark Shambura, chief marketing officer, Panera Bread. “These limited-edition cups are our twist on the holiday cup tradition, and hope our guests enjoy a uniquely Panera way to celebrate the season.”
The three Holiday Soup Cups will be available as a bundle sold exclusively on The Panera Shop for $10 while supplies last. The bundle also comes with a $20 Panera Bread gift card so customers can enjoy their favorite soups this holiday season.
This fall, Panera made two new additions to its signature soup lineup, the Hearty Fireside Chili and Rustic Baked Potato Soup, as well as bringing back Autumn Squash Soup, a beloved seasonal staple. Classic Panera favorites include Broccoli Cheddar, Creamy Tomato, Homestyle Chicken Noodle, Cream of Chicken & Wild Rice and Bistro French Onion.