Vital Farms and Black Seed Bagels are pairing up with Pebble Bar, the legendary cocktail lounge nestled against Rockefeller Center, for a limited edition ‘Pebble Egg & Cheese’ cocktail this holiday season. The imaginative cocktail is inspired by Black Seed Bagels' ‘BEC’ made with Vital Farms eggs. Vital Farms egg white, Black Seed Bagels eau-de-vie, bacon-infused bourbon and more are dry shaken together to create a festive libation available at Pebble Bar through the end of 2024.

The cocktail, developed by Tim Sweeney, partner and head bartender at Pebble Bar, starts with Black Seed Bagels eau-de-vie, a first-of-its-kind spirit distilled from Black Seed’s surplus bagels and produced by Matchbook Distilling Co. Sweeney builds on the classic bacon, egg and cheese flavors, adorning the top of a coupe with an image of a sunny-side-up egg stenciled with everything bagel seasoning, cheddar cheese powder, and a black pepper mix.

Pebble Bar suggests pairing the cocktail with its seasonal ‘Deviled Eggs’ made with Vital Farms extra-large eggs, topped with crispy chili oil, chicken brittle, radish and chive.

“Black Seed Bagels has been a longtime friend of Vital Farms, and we always like to find a reason to celebrate together. This year, we wanted to toast their ten-year anniversary with something bold around the holidays,” says Erin Krenek, Vital Farms senior communications manager. “A cocktail twist on the iconic bacon, egg and cheese felt unexpected, and there’s no better place to enjoy a cocktail than Pebble Bar at Rockefeller Center.”

“Black Seed and Pebble Bar are proud to collaborate with Vital Farms, not only because they are committed to raising the standards on everything they do, but because we share sustainability values,” says Matt Kliegman, Black Seed Bagels and Pebble Bar partner. “Black Seed is committed to reducing food waste and the upcycled bagel eau-de-vie is one of our most creative ways to redirect food waste yet. When Vital Farms challenged us to create a bacon, egg, and cheese-themed cocktail with it, we knew Sweeney could create magic in a glass.”