California Walnuts is spreading holiday cheer to the Sacramento community with seasonally inspired retail promotions aligned with its annual sponsorship of the 2024 Sacramento Ballet’s Nutcracker. Since 2022, California Walnuts has been a presenting sponsor of the Sacramento Ballet’s holiday performance, celebrating its connection with the holiday season and the local community. 

This year, California Walnuts is elevating the seasonal effort in partnership with Nugget Market. A two-month celebration with Nutcracker-themed in-store displays, digital promotions and exclusive co-promotions featuring California Walnuts is currently underway. The partnership launched with an in-store experience at the West Sacramento Nugget Market, which featured live dance performances, meet-and-greets with the cast and more.

“Like walnuts, the Nutcracker is synonymous with the holiday season. Especially here in Sacramento, since many walnut growers are proud to call the Central Valley home,” says Robert Verloop, chief executive officer of California Walnuts. “We’re proud to extend the magic of the season to local consumers with our retail partner Nugget Market.” 

SacBallet’s family-favorite Nutcracker (December 13-22, 2024) returns with new costumes and wardrobe enhancements that honor its rich history and keep the production fresh for future generations. The Company is celebrating 70 years and this year’s Nutcracker performances promise to excite and enchant Northern California audiences with evening and matinee shows across three festive weeks.

“We’re overjoyed to celebrate Nutcracker in our 70th season with the unwavering support of California Walnuts as our presenting sponsor and Nugget Market to engage shoppers and encourage them to attend this season’s enchanting Nutcracker performances,” says Anthony Krutzkamp, artistic and executive director of Sacramento Ballet. “This milestone wouldn’t be possible without the warm embrace of the Sacramento community and support from local walnut growers across Northern California who make SacBallet’s Nutcracker a treasured local yuletide tradition year after year.”

California Walnuts is encouraging consumers nationwide to elevate holiday gatherings in fun, easy and unexpected ways with seasoned walnuts through a new integrated campaign that inspires consumers to “Tis the Seasoning.”