Dove and Crumbl have announced a new collaboration – the limited-edition Dove x Crumbl collection – available now exclusively in Walmart stores nationwide and online for a limited time only.
The collection delivers the popular flavors of Crumbl desserts paired with Dove's body cleansing and care products. The product lineup includes a body wash, body scrub, deodorant and liquid hand wash, each available in three scents inspired by Crumbl classics:
- Confetti Cake – Featuring notes of a warm sugar cookie topped with pink buttercream frosting
- Lemon Glaze – Featuring notes of a lemon sugar cookie topped with a sweet buttery glaze
- Strawberry Crumb Cake – Featuring notes of a rich strawberry cookie topped with vanilla glaze and buttery crumbs
"Dove and Crumbl both have passionate, loyal fanbases that revel in the feel-good moments our brands offer," says Gaurav Raisinghani, head of innovation, equity and brand design for Dove Skin Cleansing. "Pairing Dove's commitment to superior care with the irresistible scents of Crumbl felt like a natural fit. By listening to our communities, we identified the Crumbl flavors that would resonate most for this collaboration. The result is a collection that challenges what you thought was possible from your body care routine, allowing anyone to cookie all day, every day."
For the first time ever, Dove will change the color of its packaging. Dove x Crumbl products will show up on shelves with pink packaging across the entire collection – a nod to the signature Crumbl pink box.
"The excitement of unboxing a Crumbl dessert isn't just about a sweet treat – it's about taking a break from the everyday hustle and savoring something special," says Sawyer Hemsley, co-founder of Crumbl. "Because Dove shares our passion for delighting customers and helping them embrace life's little indulgences, we knew they would be the perfect partner."
Dove and Crumbl will also be partnering with The Turn Up Twins, transforming their viral Crumbl jingle from "lookie lookie" to "knock knock" to promote the product launch.
"We are thrilled to bring our personal passion for two of our favorite brands, Dove and Crumbl, into this launch," says The Turn Up Twins. "Sharing our jingles on social media started out as our own way to connect with others and make life a little sweeter. This collab is all about that, and we're excited to play a part."
