Beard Papa's, a purveyor of Japanese cream puffs since 1999, is treating its loyal customers on National Cream Puff Day, Thursday January 2, 2025. On that day, the chain will be offering Triple Puff Points for all members of its loyalty program.

Triple Loyalty Points will be awarded for any purchase made either online or through the app. This applies to both orders picked up at a local Beard Papa's location or delivered. New loyalty members will also receive ten percent off their first order by simply downloading the app and using the code WELCOME during their initial purchase.

Points earned in the app can be redeemed for free cream puffs in the future, and they are valid at all 42 stores nationwide. The menu also includes offerings such as cheesecake, chocolate fondant, savory pastries and blended drinks.

"Our fans love National Cream Puff Day to gain points but also as an excuse to eat more of our delicious cream puffs!" says Mark Nathan, marketing director at Beard Papa's.