Dunkin’ is looking to shake up the new year with a high-profile collaboration. On Tuesday, December 31, the chain is teaming up with Grammy-nominated music superstar Sabrina Carpenter, the artist behind this year’s chart-topping hit “Espresso,” to introduce “Sabrina’s Brown Sugar Shakin’ Espresso”—a limited-time, handcrafted iced beverage combining Dunkin’s bold espresso, brown sugar notes and oatmilk, shaken to perfection.
The launch is celebrated through Dunkin’s playful new ad campaign, Shake That Ess’, bringing Carpenter’s personality and trademark humor into the Dunkin’ universe. Created in partnership with Artists Equity, Ben Affleck’s and Matt Damon’s company, and directed by Dave Meyers, the ad unfolds at a vibrant launch party for Sabrina’s Brown Sugar Shakin’ Espresso. There, Sabrina surveys a lively room filled with an eccentric cast of characters—all enthusiastically shaking their ess’. As the catchy beat of “Espresso” plays in the background, the contagious act of shaking their drinks mirrors the real-life craftsmanship behind the frothy perfection of Sabrina’s Brown Sugar Shakin’ Espresso.
“When we first dreamed up Sabrina’s Brown Sugar Shakin’ Espresso at Dunkin’, it had to be more than another delicious drink on the menu — we wanted to bring some levity to guests’ everyday coffee order,” says Jill McVicar Nelson, chief marketing officer at Dunkin’. “Working with one of America’s most beloved pop stars, Sabrina Carpenter, adds a spirited, fresh energy that perfectly aligns with Dunkin’s love of bold taste and good-natured fun. Through our new ad campaign, we’re showing guests that their new drink order can be both delicious and a wink at embracing life’s lighter side — exactly what Dunkin’ is all about.”
Also arriving at Dunkin’ on December 31 is a new $5 Meal Deal featuring two Wake-Up Wrap sandwiches and a medium hot coffee (14 oz.) or iced coffee (24 oz.). Other items for the winter season include:
- Lava Cake Signature Latte – Available hot or iced, it combines bold espresso with notes of chocolate lava cake and whole milk, topped with whipped cream, a mocha drizzle and a generous dusting of hot chocolate powder
- Lava Cake Coffee – Captures the same rich notes in Dunkin’s Original Blend iced or hot coffee
- Chocolate Whoopie Pie Specialty Donut—A glazed chocolate cake donut halved and filled with whipped vanilla-flavored icing
- Iced Lemon Loaf – Topped with sweet lemon icing and packaged for on-the-go convenience
- Almond Croissant – Filled with sweet almond paste and topped with slivered almonds
- Hash Brown Brisket Scramble – Layered with tender shredded brisket, smoked cheddar cheese, poblano peppers, caramelized onions and a drizzle of cheddar queso
