With 2024 coming to an end, Crumbl has announced a new app feature to give fans the sweetest highlights of the year: Crumbl Unboxed. This creative take on the year-in-review trend allows customers to rediscover the flavors (over 200 featured on this past year's menu) and sweet moments they enjoyed most in 2024.

Crumbl Unboxed features data from customer purchasing history to create a meaningful look at which Crumbl desserts truly “took the cake” in 2024. Alongside learning how many gifts they sent in 2024, customers will also receive a tailored Crumbl persona based on the past year’s orders. 

The feature is currently available on the Crumbl App, and users can easily share their Crumbl Unboxed on social media and with friends.

The dessert chain had a wide variety of LTOs in 2024, collaborating with celebrities such as Jimmy Fallon and Olivia Rodrigo, and companies such as Warner Bros. Pictures, to keep fans satisfied throughout the year.