Beard Papa’s, the Japanese bakery chain known for its fresh and natural cream puffs, has announced an enchanting collaboration with the popular anime Mashle: Magic and Muscles. This partnership introduces a limited-edition collection of cream puffs inspired by the beloved characters and magical world of Mashle.
Launching Wednesday, January 15, the magical cream puff lineup includes:
- Mashle Puff – A classic vanilla custard-filled puff topped with whipped cream and powdered sugar
- Lance Puff – A blue-colored white chocolate éclair with rich chocolate cream
- Finn Puff – A yellow-lined chocolate éclair filled with chocolate cream
- Lemon Puff – A lemon crumble puff filled with strawberry cheesecake cream
- Dot Puff – A strawberry crumble puff filled with strawberry cheesecake cream
These limited-edition cream puffs are available in the exclusive Mashle Box Set, featuring one of each character-inspired puff for fans to enjoy.
Fans of Mashle: Magic and Muscles can take home more than just cream puffs with an exclusive merchandise lineup that includes:
- Mashle x Beard Papa's T-Shirt – A stylish, limited-edition shirt featuring iconic Mashle designs blended with Beard Papa's branding. Available throughout the promotion period
- Mashle x Beard Papa's Acrylic Standee – These acrylic standees feature character designs and are available as a free gift for customers who purchase a Mashle 6 pack box set (while supplies last). Available during the month of January.
- Mashle x Beard Papa's Tote Bag – Durable and adorable, this tote bag combines practicality with Mashle magic. It's also available as a free gift with purchases of 12 pack box set (while supplies last). Available during the month of February.
“This collaboration brings together the magic of Mashle and the joy of our cream puffs. We’re thrilled to offer fans a one-of-a-kind experience that blends anime and dessert in the most delicious way possible,” says Mark Nathan, marketing director at Beard Papa’s.
