CHIPS AHOY! has announced its newest product, a departure from the typical chocolate chip cookie. The new CHIPS AHOY! Baked Bites, Blondie variety reimagines the CHIPS AHOY! chocolate chip cookie taste fans love as a soft-baked treat, delivering a classic baked favorite in a convenient, snackable form.

Baked into a square shape with a soft and chewy texture inspired by a brownie, CHIPS AHOY! Baked Bites, Blondie variety are made with real chocolate chips and no high fructose corn syrup, offering an entirely reimagined CHIPS AHOY! experience. Following the Blondie rollout, Baked Bites will soon be available in additional flavors.

Now rolling out to grocery stores nationally, each box of Baked Bites contains five snack packs and retails starting at $3.98 per box. In addition to Baked Bites, CHIPS AHOY! is also releasing a new flavor in its Original lineup: New CHIPS AHOY! Chocolate Caramel Cookie, available in grocery stores nationally in early 2025.

To celebrate the launch of Baked Bites, CHIPS AHOY! is giving fans the opportunity to win the ultimate CHIPS AHOY! experience with an immersive stay in limited-edition Baked Bites hotel rooms in New York City. Starting on Wednesday, January 8, fans can enter online for a chance to win an all-expenses paid weekend stay for two from March 28-30 in Baked Bites themed hotel rooms at Arlo Midtown near New York City's top attractions such as Times Square, Central Park and more.

The rooms will be transformed into a CHIPS AHOY! snacks-perience that indulges the senses, including a comfortable bed with a soft, plush comforter and pillows to look like a massive, soft Baked Bite; square Baked Bite pillows; plush CHIPS AHOY! slippers and cozy robes; branded wall and framed artwork; blue accent lighting; Baked Bite-scented toiletries; a terrace with CHIPS AHOY! furniture overlooking the city skyline; and more.

“The introduction of Baked Bites follows a year filled with delicious CHIPS AHOY! innovations from the Mmm-proved Original recipe reveal and Crunchy Gluten Free Cookie, to seasonal limited editions and Big Chewy Cookies,” says CHIPS AHOY! senior director Sabrina Sierant. “We’re thrilled to introduce Baked Bites, which offers such a unique, soft and chewy snack for chocolate chip lovers, and wanted to treat fans to a truly immersive experience that celebrates the launch and this new and exciting product.”

Five first prize winners and their guests will each stay in a Baked Bites themed hotel room, and 5,000 second prize winners will win a free box of new CHIPS AHOY! Baked Bites. Those who don't win, and are in New York City, can still enjoy a unique taste of Baked Bites as Arlo Midtown will also feature exclusive CHIPS AHOY! Baked Bites food and beverage items sold at the hotel's bar and restaurant during the activation weekend, March 28-30, for all hotel guests and visitors to enjoy.