To help customers fuel their fresh starts this new year, Peet’s Coffee has introduced its all-new Vitality Menu featuring lattes high in protein and sparkling sips that are rich in Vitamins C & D.

Crafted with Bob’s Red Mill Whey Protein Powder, each latte is medium-sized beverage containing 20 grams or more of protein, ensuring a smooth consistency with every sip. Available hot or iced, customers can choose from vanilla, golden or matcha.

Each sparkling sip is a bubbly beverage rich in Vitamins C & D to help support a healthy immune system. The Golden Immunity Sparkling Lemonade is flavored with elderberry and cascara extract, while the Sparkling Citrus Immunity Black Tea blends bold black tea with a zesty splash of citrus.

“With Gen Z giving rise to trends like protein coffee or 'proffee,' our Vitality Menu is a game-changing way to fuel the new year,” says Kristina Roach, senior director of brand marketing at Peet’s Coffee. “We’ve found a way to combine the energizing power of coffee with the lasting benefits of protein and Vitamins C & D to keep your spirits strong — without sacrificing flavor.”

Peet’s winter offerings also include the fan-favorite Everything Plant-Based Sandwich, revamped with stacks of savory Impossible Sausage, fluffy JUST Egg and melty vegan cheddar between a seasoned everything bagel thin, and the Ethiopian Super Natural blend, featuring vibrant notes of wild blueberries, white flower and candied citron sweetness.