Lesaffre has announced its sponsorship of the World Burger Contest, taking place on January 24 during the SIRAH international trade fair in Lyon, France. This international event showcases the innovation and know-how of culinary artisans.

As a global leader in fermentation for the past 170 years, Lesaffre is driven to feed the nine billion people expected on Earth by 2050 while protecting the planet. With that in mind, the company has developed the “Baking with Lesaffre” offer and its program of six commitments (Bake for Smile, Bake for Care, Bake for Good, Bake it Safe, Bake it Easy and Bake it Smart). Through this approach, it can provide innovative solutions for the bakery industry.

The World Burger Contest brings together talented chefs to encourage creativity around an iconic dish. Lesaffre believes that with unlimited taste and flavor possibilities, this concept is fully aligned with the challenges of tomorrow’s cuisine.