A’SMORE, a gourmet plant-based macaron company, will unveil its “Voyage Collection” at the 2025 Winter Fancy Food Show on January 19-21. Following a successful soft launch, A’SMORE is officially launching its line of handcrafted macarons—all plant-based, gluten-free and sustainably sourced—to the wholesale market and broader distribution channels.

A’SMORE’s Voyage Collection features four macarons inspired by the nostalgic s’more, with handcrafted macaron being a voyage of unexpected flavors and textures and an indulgence for the senses. They feature premium ingredients like Valrhona chocolate, black truffle, Japanese matcha and yuzu.

“We took the classic s'more, reimagined it with the elegance of French pâtisserie, and crafted a macaron that rivals the most decadent desserts—but with none of the guilt,” says A’SMORE chief executive officer and founder Anwaar Spence. “I’ve been plant-based for over a decade and I wanted to create a gourmet experience without compromising on health or indulgence.”

The A’SMORE Voyage Collection includes:

  • A’SMORE Signature – Features a rich dark chocolate shell filled with smooth milk chocolate ganache and a layer of brûléed vanilla marshmallow crème. It’s topped with a shimmering chocolate mirror glaze and a sprinkle of brown butter graham crumble
  • Raspberry Yuzu – Features a bright raspberry shell filled with a zesty yuzu white chocolate ganache and a delicate hibiscus-infused marshmallow crème. It’s finished with a sprinkle of brown butter graham crumble
  • Matcha Caramel – Features a delicate matcha-infused shell filled with luscious azuki bean caramel and an outer layer of creamy brulee miso marshmallow crème. The macaron is finished with a matcha white chocolate mirror glaze and a sprinkle of Genmaicha brown butter graham crumble for a gentle, toasty note
  • Truffle Noire – Features a striking yet balanced black truffle shell filled with a rich chevre and dark chocolate ganache, encapsulated by a truffle marshmallow creme. It's finished with a sprinkle of brown butter graham crumble for a touch of warmth and texture

The four-piece Voyage Collection ($28) is available now at the company’s website. Wholesale pricing is available upon request. A’SMORE will offer a taste and experience of the future of plant-based pâtisserie at booth #4044 at the 2025 Winter Fancy Food Show in Las Vegas.