Voodoo Doughnut has announced it is continuing its partnership with the American Foundation for Suicide Prevention (AFSP), one of the leading research and prevention organizations in the US. As part of the brand’s quarterly give-back campaign, Voodoo Doughnut will introduce the limited-edition Blueberry Lemon Fritter, with a portion of proceeds supporting AFSP’s vital mission to save lives and bring hope to those affected by suicide.

The Blueberry Lemon Fritter is a crisp and fluffy blueberry fritter, topped with lemon cream cheese and finished with a sprinkle of cinnamon sugar.

“Suicide prevention is a cause that touches so many lives, and we’re honored to once again partner with AFSP,” says Chris Schultz, chief executive officer of Voodoo Doughnut. “AFSP’s impactful work empowers communities, raises awareness, and provides hope to those who need it most.”

“We are so grateful to Voodoo Doughnut for setting aside proceeds from their delicious pastry to support our suicide prevention efforts. We also commend them for their passion to help their patrons be more aware of this serious public health problem and how we can all be a part of saving lives,” says Bob Gebbia, AFSP chief executive officer.

This limited-edition doughnut is available at participating Voodoo Doughnut locations now through April 7, with partial proceeds of each Blueberry Lemon Fritter sold supporting AFSP’s mission to save lives and bring hope to those affected by suicide, including those who have experienced a loss.