Every year on February 5, fans of Nutella across the world come together to celebrate their favorite hazelnut spread for World Nutella Day. This year, Nutella is looking to celebrate with its superfans by giving them a chance to win limited-edition prizes through a social sweepstakes, as well as at Nutella Cafe in Chicago.

Fans can add ‘Nutella’ in their social media bio and let @Nutella know by tagging a screenshot of their bio via Instagram stories for the chance to win an exclusive Loungefly Nutella Mini Backpack, designed to resemble the hazelnut spread and iconic jar design. For fans who need some creative inspiration, this year they can request a custom social bio from Nutella in the days leading up to the global celebration.

Nutella fans in Chicago will also be able to celebrate World Nutella Day at the Nutella Cafe on Michigan Avenue by receiving 20 percent off their purchase with proof ‘Nutella’ is in their social media bio, enjoying an exclusive menu item, World Nutella Day crepe with strawberries and bananas and having the chance to purchase the Loungefly Nutella Mini Backpack, while supplies last.

“World Nutella Day is always such a special moment for the brand as we're able to celebrate and spotlight our passionate community of fans who spread their love for Nutella all year long,” says Noah Szporn, senior vice president of spreads at Ferrero North America. “Through our partnership with Loungefly, this year, we’re excited to give our fans a new way to show their love for Nutella by wearing it right on their backs.”