On the eve of the Missouri Restaurant Association Inaugural Ball, FreedomPay, a world leader in payments innovation, has joined the celebration with the introduction of VIBE. The new mobile platform represents a significant step forward in the evolution of mobile commerce. Finally, a smart, affordable, easy way to accept mobile payments, send promotions to mobile phones and provide customer loyalty, in a single app.

"St. Louis is the perfect city to launch VIBE. It is a tight community with strong loyalty and a growing techno-savvy population. We are bringing VIBE to St. Louis with leading merchants including Companion Bread, Chandler Hill Winery and a broad array of merchants coming on board," says Tom Durovsik, CEO of FreedomPay. 

VIBE is offering merchants 3 compelling reasons to get on board:
A cloud-based application that offers merchants direct access to consumers' mobile phones
Integration with existing merchant systems, absolutely no new hardware or new steps for employees.
Centralization of all gateway processing and security solutions with a single provider while simplifying costly PCI DSS compliance.

Even more compelling, VIBE offers merchants the opportunity to join the fastest growing consumer segment - in-store mobile payments and incentives - which is projected to grow an impressive 137% annually over the next five years according to Forrester.

With VIBE, merchants can offer laser targeted incentives with alerts based on a dizzying array of factors including; favorites, GPS location, weather, time of day and more. VIBE merchants can "launch" promotions instantly and track success in real-time, fueling offers that are successful and ending or tweaking those that are not. It also creates a way to offer short-lived promotions when business is slow; restaurants with open tables at 5pm can offer incentives to those within a five mile radius, ending once the tables are full. A compelling competitive advantage for merchants using VIBE.

"Our entry to St. Louis is receiving strong merchant backing from a broad array of merchants including; quick serve restaurants, table service venues and retail. To learn more, our dedicated St. Louis hotline is open at 314-578-3142," says Julie Douglas, vice president of sales.

VIBENOW is available at the Apple Store and the Android Marketplace for download.