Every year at the American Society of Baking’s BakingTech conference, a special ceremony is held to induct new honorees into its Hall of Fame.

At its 2017 event held last week (February 26-28) in Chicago, ASB inducted four more people into the Baking Hall of Fame. Albert L. “Bud” Cason of Bud’s Best Cookies, Murray and Marvin Lender of Lender’s Bagels, and Joe Schwebel of Schwebel Baking Co. were honored this year.

Mr. Cason and Marvin Lender accepted in person while Lee Schwebel accepted for his late father.

The Baking Hall of Fame is an initiative of the American Society of Baking to recognize industry innovation and entrepreneurial spirit. The award was created in 2005.

The physical Hall of Fame is located at the American Institute of Baking in Manhattan, Kansas and is open to the public.