Nielsen-Massey, a manufacturer of some of the finest extracts in the world, recently named Kirk Trofholz as its Chief Executive Officer. Trofolz comes from Dawn Food Products, where he was previously President, US Bakery Products.

“The entire Board of Directors and senior leadership team are thrilled to have someone with Kirk’s deep food industry experience join our company,” says Shep Pryor, Chairman of the Nielsen-Massey Board. “As one of the world’s leading manufacturers of fine vanillas and natural flavors, we are proud of our heritage as a 110-year-old family owned company. Kirk’s extensive career experience encompassing both large public companies such as P&G, as well as successful family companies such as Barilla and Dawn Foods Products -- makes him the ideal CEO for Nielsen-Massey as we pursue the next phase of growth.”

Before his position at Dawn Food Products, Kirk Trofholz served as President and CEO of Barilla North America. He started his career at Procter & Gamble, where he spent more than two decades.

“I’m pleased to have the opportunity to lead Nielsen-Massey,” says Mr. Trofholz. “We see tremendous prospects to leverage the exceptional Nielsen-Massey brand and reputation as one of the world’s leading manufacturers of fine quality vanilla products and flavor extracts to advance our global growth strategy.”