National Pretzel Day is set to take place April 26, but Wetzel’s Pretzels will be providing its own take on the big day.
For its third annual National Wetzel Day, the company will celebrate by offering a free Original Pretzel to every Wetzel's customer at its 300 U.S. locations. During last year’s event, the company gave out more than 30,000 free pretzels nationwide.
Wetzel’s is encouraging guests to share the news across Facebook, Twitter, and Instagram using the hashtag #NationalWetzelDay. A custom Wetzel's Pretzel's Snapchat filter will also be available for fans to use.
Additionally, Wetzel’s fans who download the Wetzel's App will receive an additional free Original Pretzel, which can be redeemed starting April 27 through May 1.
"National Wetzel Day may not be a formally recognized holiday YET, but we know our fans look forward to this day as if it were," says Jennifer Schuler, Chief Marketing Officer at Wetzel's Pretzels. "This year, we wanted them to not only get a taste of a fresh-baked pretzel, but also a taste of our user-friendly, industry-leading app with generous reward program, and that includes getting an extra perk on National Wetzel Day!"