Starbucks says that the company has plans to open a four-level Roastery on Chicago’s Michigan Avenue. The space would be the largest ever for the coffee chain’s high-end concept.
Starbucks Executive Chairman Howard Schultz says the company plans to bring its Starbucks Reserve Roastery to the current Crate & Barrel building at Michigan Avenue and Erie Street in 2019.
The Chicago location will the third Roastery in the United States. The first two are located in Seattle and New York. The Roastery is an interactive concept in which customers can see rare, small-batch Reserve beans roasted, brewed, and packaged. Roastery locations also feature foods such as artisan breads from Italian baker Rocco Princi.
“This building has a unique way of becoming a beacon for a brand and I can't think of a better retailer than Starbucks to offer Chicago something new and exciting with its Reserve Roastery,” says Gordon Segal, Crate & Barrel co-founder and building owner.