7-Eleven, one of the world’s largest convenience retailers, has introduced its first candy-topped donut. The Caramel Bar Made with Twix Donut is a yeast-raised rectangle bar topped with caramel icing, drizzled with chocolate, and sprinkled with chopped TWIX pieces.
“People want to have fun with their food, especially treats,” says Terrell Smith, 7-Eleven fresh bakery category manager. “Premium and specialty donuts are becoming an all-day impulse item that our customers are purchasing when they crave something sweet. With our Caramel Bar Made with Twix donuts, they get two treats in one, a delicious donut topped with one of our best-selling candy bars.”
One of the hottest trends in the bakery is gourmet donuts. Fun and unexpected flavors create excitement for the donut category, as evidenced by their rise in availability in recent years. Previous gourmet donuts offered at 7-Eleven stores have included a pink sprinkle version of the one featured prominently on The Simpsons television show and wild cherry and blue raspberry Slurpee donuts celebrating the frozen beverage’s 50th birthday.
The suggested retail price for each Caramel Bar Made with Twix Donut is $1.69 at participating stores and will only be available for a limited time.