Randy's World Famous Donuts and Odd Future, the hip hop collective with its iconic donut logo, announced today a co-branding agreement with Live Nation's Merchandise division.
The famous Los Angeles donut shop will build a program of licensed merchandise along with Odd Future. This will include apparel and accessories for distribution exclusively at contemporary streetwear retailer, Zumiez.
Starting June 23, the merchandise will be available in-store and online. Zumiez will celebrate the release with an afternoon event at its Culver City location, followed by an after-party at Randy's Donuts in the early evening. Members of Odd Future will be in attendance at both locations.
The landmark Randy's Donuts sign will be wrapped in the Odd Future donut logo and will feature an exclusive Odd Future Donut on its menu starting Thursday, June 22 and going through Sunday, June 25.