To qualify for the grand prize, consumers were asked to share a photo from a special “cake face” moment through the Make a Cake Face™ Facebook page and name their favorite neighborhood bakery. The consumer and bakery named in the entry both qualified to receive the grand prize. Olano submitted a photo of her one-year-old son’s first cake experience, enjoying a scrumptious birthday cake created by Keri Berthelot, head cake designer and owner of Sugah Rush Bakery.
“Since we opened a little less than two years ago, Amanda has been of our most frequent customers. When she ordered her son’s birthday cake, I made a point of telling her about the Make a Cake Face sweepstakes. We are so happy that her photo won and that she named our bakery as her favorite. It was certainly unexpected,” said Keri Berthelot, Sugah Rush Bakery owner.
The sweepstakes ended May 31, 2011. Official rules are available online at www.facebook.com/makeacakeface.
Beginning Sept. 1, independent retail bakeries will have more chances to win as part of the new Make a Cake Face™ promotion and sweepstakes. Not only will bakeries have a chance to win the $2,500 grand prize, they will also be eligible to win one of 11 monthly prizes of $250. In order to win, the bakery must be named by a consumer who uploads their “cake face” photo to www.facebook.com/makeacakeface. Consumers will have the opportunity to win one of 11 monthly prizes of $100. The sweepstakes ends August 30, 2012.
Also new in 2011, consumers will have the opportunity to share what they love most about their neighborhood bakery when the upload their photos to enter the sweepstakes. The comments will be posted to the Make a Cake Face™ Facebook page wall for others to see.
“Bakeries are quickly embracing social media tools like Facebook to connect with their loyal customers,” said Tanya Kroll, associate channel marketing manager, General Mills Bakeries & Foodservice. “Make a Cake Face gives bakeries a new reason to engage with their customers to deliver unforgettable moments celebrated with cake.”
Make a Cake Face™ was created to help independent retail bakeries increase sales, customer engagement, and loyalty through Facebook and point-of-sale merchandising tools. Bakeries can link to the Make a Cake Face™ page from their own Facebook pages or make posts directly on the Make a Cake Face™ page to engage with consumers.
Bakeries interested in promoting Make a Cake Face™ can visit www.facebook.com/makeacakeface and sign up to receive a promotional kit. Each kit will include Make a Cake Face™ merchandising tools including a counter card, window cling and stickers for cake boxes. All point-of-sale materials feature the Make a Cake Face™ logo and encourage consumers to upload their “cake face” photo to Facebook.
For more information about the Make a Cake Face™ promotion, independent retail bakeries are should contact their General Mills Bakeries & Foodservice sales representative or visit www.facebook.com/makeacakeface.
