Beginning Monday, October 23, Auntie Anne’s has made its newest flavor available to the public. The gourmet pretzel chain held a contest this summer to determine its next great pretzel flavor and the winning flavor was Sriracha.
The fiery flavor beat a variety of unique options, including S’mores, Taco, Buffalo Wings, and Maple Brown Sugar, to be declared the Pretzel Nation Creation champion and be offered for a limited time at Auntie Anne’s stores nationwide.
“After months of research and development, countless flavor tests and a few beads of sweat, we are very excited to introduce the new Sriracha Pretzel and Pretzel Nuggets,” says Carol Pasquariello, vice president of marketing for Auntie Anne’s. “Our fans are clearly smart, because they picked a delicious flavor. With limited quantities available, be sure to try them before they’re gone.”
Auntie Anne's has over 1,700 locations in 48 states and more than 25 countries. They can be found in malls, outlets, universities, airports, and other non-traditional locations.