Image courtesy of Baked by Melissa
 
Baked by Melissa founder Melissa Ben-Ishay, who recently released her new cookbook, Cakes by Melissa, is looking to continue expanding with its 14th location.

The bakery known for its bite-sized treats and bright colors will celebrate the opening of its new store in New York City on Monday, November 20. The first 200 customers to show up will receive a bakery-branded Popsocket (a smartphone accessory) and one customer will win a free 25-pack of cupcakes for every month in 2018.

Baked by Melissa’s new store will have a different aesthetic than its other brick-and-mortar locations. It will reflect Ben-Ishay's journey in starting the company and will feature images from her own personal scrapbook.