Between now and February 14, national bagel chain Einstein Bros. Bagels is making heart-shaped bagels available to order. The bagels will come in a variety of flavors and can be purchased by the half-dozen or dozen. Additionally, customers can pick-up the plain and chocolate chip flavors in-store any time.

The heart-shaped bagels are part of the celebration of Valentine’s Day. Einstein Bros. suggests customers give them as unconventional gifts to friends, family, colleagues, or someone special.

“Across thousands of conversations with our guests, we repeatedly hear echoes of the joy shared by people coming together over bagels,” says Kerry Coyne, Einstein Bros. Bagels SVP of Marketing, Product, and R&D. “Our bakers like to say all they knead is love, and this Valentine's Day we are taking that fun approach literally – by crafting our fresh-baked and beloved bagels into hearts that convey the love with which they are made and given. They are the perfect, unique gift for delighting those you cherish this Valentine's Day.”

Einstein Bros. Bagels has also announced a special deal for National Bagel Day. On Saturday, February 9, it is offering a free bagel with shmear with a purchase.