At the International Baking Industry Exposition, about 30% of exhibitors and attendees typically hail from more than 100 countries. As a result, global growth remains a top priority for the show organizers, notes Anjia Nicolaidis, international marketing specialist at mdg, which works with the IBIE committee to promote the event.
“We are sustaining an aggressive, multi-channel campaign that combines media, direct marketing, digital marketing, and personal outreach,” she says.
Over the years, IBIE has built a database of international partners including media, counterpart trade associations, industry groups, and other shows, such as iba, which is being held Sept. 15-20 in Munich.
“We know that our sustained international growth is a direct result of cultivating mutually beneficial partnerships,” Ms. Nicolaidis says. “We seek to partner with leading organizations that support the grain-based food industry just as we do.”
IBIE is participating actively with groups in Argentina, Australia, Brazil, China, India, Italy, Japan, Mexico, New Zealand, Russia, and Singapore, just to name a few. Ms. Nicolaidis calls iba “a one-of-a-kind networking opportunity for us to meet face-to-face with our international partners and stakeholders.”
Members from the American Bakers Association and BEMA will be leading presentations during iba’s “Speakers Corner” that allows the two associations to display a sample of “world-class education that will be available at IBIE in 2019,” Ms. Nicolaidis says. The not-to-miss presentations are scheduled for Sept. 18, in Hall A1.170 at the Munich convention center. Topics include “Lean Manufacturing” from 10:30 to 11:30 a.m.; “Global Labeling” from 11:30 a.m. to 12:30 p.m.; “Cleaner Labels” from 12:30 to 1:30 p.m. and “Baking in the Disruption Era” from 1:30 to 2 p.m.
