In the newly created role, industry veteran Eric Lavinder will oversee the company’s business development strategy through franchise sales and licensing, real estate and construction teams.
Kicking off with Aquarius on January 24th, the chain will unveil new cosmic cupcakes throughout the year reflecting key personality traits informed by the cult-favorite astrology app.
The brand's seasonal offerings include Winter Blend Coffee, Brown Sugar Oat Iced Latte, Omelet Bites, Chive & Onion Stuffed Bagel Minis and a Stroopwafel Donut.