Pulling inspiration from nostalgic flavors we loved as kids, classics we crave and seasonal staples, the Cookie of the Month Program will feature a limited-edition new flavor available at the top of each month.
In the newly created role, industry veteran Eric Lavinder will oversee the company’s business development strategy through franchise sales and licensing, real estate and construction teams.
Kicking off with Aquarius on January 24th, the chain will unveil new cosmic cupcakes throughout the year reflecting key personality traits informed by the cult-favorite astrology app.