The Watkins Company teamed up with Wuollet Bakery for the 260-layer cake.

The Timeless Magic cupcake is based on The House with a Clock in Its Walls, premiering September 21.

The renowned bakery looks to benefit the No Kid Hungry Campaign with a special product.

The eatery will look to help coastal cleanup efforts with the special doughnut.

The growing donut franchise is celebrating the change in seasons with flavors to match.

The national chain's new Mac & Cheese Bar will be available for digital ordering in 43 states.

The biggest promotional event of the year for retail bakeries takes place on Friday, September 14.

The new Farmhouse Egg Sandwich joins other items on the season menu.

Ten winners will receive free cupcakes every year for ten years.

The company invested close to $30 million in three facilities in the U.S. and Canada.