The company is gearing up for new all-day snacking platforms and an elevated baked foods offering, part of a product strategy that company executives expect to lift the brand and unlock growth.

As the company celebrates the 20th anniversary of the Pumpkin Spice Latte, Starbucks Reserve locations in New York, Chicago and Seattle will add pumpkin spice beverages and Princi food to their seasonal menu.

The iconic beverage is joined on the menu by the new Iced Apple Crisp Oatmilk Shaken Espresso and Iced Pumpkin Cream Chai Tea Latte, in addition to returning fall favorites.

Customers at participating stores can bring their own personal cup, be offered a Borrow A Cup from Starbucks or choose For Here Ware, a reusable ceramic or glass cup for customers who opt to sit and stay in-store.

The Summer Menu Remix features three cool twists on customer favorite cold drinks.

With the new concept, consumers will be able to order their beverage or cafe item of choice and have it delivered to their car at stores offering the drive-up service.

The company is introducing three new Starbucks Reserve Signature Experiences at its Starbucks Reserve Roasteries in Chicago, Seattle and New York.

The new line combines Starbucks Refreshers flavors with a swirl of fruit puree and pieces of real fruit.

The lab will serve as a hub for hands-on and virtual learning opportunities involving environmental and social issues.

The coffee chain is preparing for the change in seasons with two cooling beverages, the Chocolate Java Mint Frappuccino blended beverage and White Chocolate Macadamia Cream Cold Brew.