The chain is inviting breakfast lovers to “fall” for a new flavor instead of pumpkin spice this upcoming season – maple.

The bagel brand designed its “Line Relief” offer to give busy parents a reward for tackling the hectic back to school mornings, all while avoiding another line.

Loaded on a Maple French Toast Gourmet Bagel, the new Maplehouse Egg Sandwich will be available starting Wednesday, April 17.

Rewards members receive Unlimited Free Coffee when ordering online or in the app.

The chain has introduced its new Unlimited Free Coffee program for Shmear Society Rewards members.

Einstein Bros. Bagels wanted to join in on the fun of celebrating love and friendships with a special day for the “bros” and its new Bros. Box packed with brunch items.

Just in time for holiday gatherings, the bagel chain has launched special breakfast boxes.